Back
SALES PERSON CLASS

SALES PERSON CLASS

Original price was: $499.Current price is: $399.

This item: SALES PERSON CLASS
Original price was: $499.Current price is: $399.
Original price was: $499.Current price is: $399.
1 × SALES MANAGER CLASS
Original price was: $499.Current price is: $200.
1 × FINANCE CLASS
Original price was: $499.Current price is: $200.
-
+

Mastering Sales Excellence for Dealership Associates

This comprehensive training course is designed to equip sales associates at automotive dealerships with the knowledge, skills, and strategies needed to succeed in today’s competitive marketplace. Through a detailed breakdown of the sales process and practical, real-world strategies, this class will empower participants to not only meet but exceed their sales targets and become top performers in their field.

Course Objectives
  1. Understand the Full Sales Process: Gain a deep understanding of each step in the sales journey, from initial customer contact to closing the deal and maintaining post-sale relationships.
  2. Master Customer Engagement: Learn how to effectively engage customers, build rapport, and understand their needs to recommend the perfect vehicle.
  3. Perfect Your Pitch: Craft personalized sales presentations that highlight key features and benefits of vehicles, tailored to individual customer preferences.
  4. Effective Negotiation Techniques: Learn advanced negotiation skills to ensure deals that benefit both the customer and the dealership while maintaining profitability.
  5. Closing Strategies: Explore different closing techniques and when to use them, ensuring you can seal the deal at the right moment with confidence.
  6. Overcoming Objections: Gain the tools to address common customer objections and turn challenges into opportunities to move the sale forward.
  7. Leveraging Technology and Tools: Learn to use CRM software and dealership technology to track leads, follow up efficiently, and manage customer relationships.
  8. Customer Follow-Up and Retention: Understand the importance of follow-up after the sale to enhance customer satisfaction, encourage repeat business, and drive referrals.
  9. Developing a Winning Mindset: Cultivate the mindset of a top performer, including time management, self-discipline, and goal-setting strategies that lead to consistent success.
  10. Upselling and Cross-Selling Techniques: Learn how to increase average transaction size through additional sales of warranties, accessories, and financing options.
  11.  
  1. Introduction to the Sales Process:
    • Understanding the dealership’s sales framework
    • Key stages of the sales process: Prospecting, qualifying, presenting, handling objections, closing, and follow-up
    • How to track leads and organize your sales pipeline
  2. Building Rapport with Customers:
    • Active listening skills
    • Asking the right questions to uncover customer needs
    • Creating a positive, lasting impression
  3. Sales Presentation:
    • How to effectively present the vehicle features, benefits, and value propositions
    • Tailoring the pitch to customer needs and desires
    • Using vehicle knowledge to build trust and confidence
  4. Negotiation Strategies:
    • Establishing a price range and preparing for negotiations
    • Handling counteroffers and negotiating trade-ins
    • Maintaining a win-win attitude while ensuring profitability
  5. Handling Objections:
    • Understanding common objections (price, financing, competition)
    • Techniques for overcoming price sensitivity and securing commitment
    • Using objection-handling tools like the “Feel-Felt-Found” method
  6. The Art of Closing:
    • Recognizing buying signals and knowing when to close
    • Trial closes and closing techniques for various customer types
    • Creating urgency and confidence to finalize the sale
  7. Post-Sale Relationship Management:
    • The importance of follow-up: customer satisfaction, referrals, and repeat business
    • Using CRM tools to maintain ongoing communication
    • Managing customer reviews and feedback
  8. Personal Development for Sales Success:
    • Developing resilience and a growth mindset
    • Time management and staying organized for success
    • Setting SMART goals and tracking progress
  9. Upselling and Cross-Selling Mastery:
    • Techniques to increase revenue through finance, warranties, and service plans
    • Building a value-based conversation for upsells
    • Identifying natural cross-sell opportunities during the sales process
  10.  
  1. New sales associates looking to build a solid foundation in automotive sales
  2. Experienced sales associates who want to improve their performance and learn new strategies
  3. Dealerships looking to upskill their sales teams and boost overall sales performance
  1. Interactive workshops
  2. Role-playing and scenario-based learning
  3. Video demonstrations and sales case studies
  4. Group discussions and peer learning
  5. Ongoing assessments and feedback for skill enhancement

 By the end of this course, sales associates will be equipped with a comprehensive toolkit to:

  1. Navigate every step of the sales process confidently and effectively
  2. Close more deals by applying advanced techniques and strategies
  3. Provide exceptional customer service that leads to high satisfaction and repeat business
  4. Become top performers, driving revenue and growth for the dealership.

This class is your blueprint to becoming a sales expert in the automotive industry!